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    103

    Navigate Your Website to Success: Your To-Do List for Stronger Security

    Navigate Your Website to Success: Your To-Do List for Stronger Security Table of Contents Your Ultimate Website Security Improvement To-do List: 1. Choose a hosting provider that safeguards server infrastructure 2. Protect your data with an SSL certificate 3. Enforce strong and secure passwords 4. Use 2-factor authentication 5. Stop brute-force attempts 6. Monitor your website traffic closely 7. Keep your inbox clean from spam messages 8. Scan your website for potential threats regularly 9. Boost your WordPress security 10. Back up your website regularly 11. Keep an eye on your website security status regularly Wrap-up Quick Cheat Sheet On…

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    323

    How to Create an Email Marketing Strategy

    How to Create an Email Marketing Strategy Table of Contents Step 1. Define Your Goals Step 2. Identify and Research Who Is Your Target Audience Quantitative Research Qualitative Research Step 3. Map Out Your Subscribers’ Journey Step 4. Decide What Content to Offer in Every Stage Newsletters or Drip Campaigns? Content ideas for the Awareness Stage Content ideas for the Consideration Stage Content ideas for the Decision (Purchase) Stage Content ideas for the Retention Stage Content ideas for the Advocacy Stage Content ideas based on triggers Step 5. Execute Your Email Marketing Strategy Choose an email marketing tool First, automate…

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    332

    MySQL 8: Successful upgrade of millions of databases, and unmatched customer experience

    MySQL 8: Successful upgrade of millions of databases, and unmatched customer experience Table of Contents The Challenge: MySQL8 upgrade is risky and creates heavy workload for the website owners and webmasters SiteGround’s unique approach: millions of databases automatically updated to MySQL8 without hassle for the clients Extensive research and multiple dry runs to reduce upgrade fail rate  Automated and quick fixes of broken sites Manual fix of 7518 websites by our experts (free of charge for the clients) 804 sites provided with a time extension (at our expense) Efficient server upgrade schedule paid off in fast problem resolution Timely and…

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    345

    Create Stunning Emails Fast with Our Free Email Templates (+ More Updates)

    Create Stunning Emails Fast with Our Free Email Templates (+ More Updates) Table of Contents Effortless Email Creation with Templates There’s a Template for Every Need Promotional Templates Newsletter Templates New Email Marketing Features and Updates Change the Color of Your Footer Added Shortcuts for Efficiency Seamless Integrations for Lead Generation Jumpstart Your New Email Campaign Special Offer: Get 80% Off SiteGround Email Marketing Every business, whether it’s a physical store or an online shop, needs to use every tool available to grab and keep (potential) customer attention. Our latest release of free email templates is designed to do just…

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    324

    New: Premium Backup for Ultimate Peace of Mind

    New: Premium Backup for Ultimate Peace of Mind Table of Contents What is the new Premium Backup service? Automatic Backups Made Every Hour On-demand Backups at Your Convenience Extra Daily Automatic Backups for Extended Coverage Convenient Restores and Backup Downloads Your website is the backbone of your online presence, representing countless hours of hard work, financial and marketing investment. At SiteGround, we understand the paramount importance of protecting this valuable asset. Knowing from experience that every website should have backups to restore from, over a decade ago, we introduced automated daily backups for every site hosted at SiteGround. Building on…

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    290

    Email Layout Examples That Help You Create Engaging Campaigns

    Email Layout Examples That Help You Create Engaging Campaigns Table of Contents What is an email layout? What is the difference between email layout and email template? Popular Email Layouts and Examples 1. All-text vs. visual layouts 2. Layouts based on the number of columns 3. Email Layouts Based on Reading Patterns How to pick the best layout for your content? SiteGround Email Marketing – Effortless Email Design with Best-Practice Layouts Wrap Up Experienced marketers who frequently send out email campaigns learn to rely on email layouts (and email templates) in order to speed up their work and take advantage…

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    96

    How to Make Your Website More Environmentally Friendly

    How to Make Your Website More Environmentally Friendly Table of Contents What Impact Does a Website Have on the Environment How to Measure Your Website Digital Footprint 4 Ways To Make Your Website Greener Choose a Green Hosting Provider Optimize Your Website Performance Improve SEO Visibility Strive for User-Friendly Design Wrap Up Reducing our carbon footprint is an enormous endeavor on a global scale – countries and individuals unite together to decrease carbon emissions. Given the fact how difficult it is to minimize carbon emissions, you might feel that your every day efforts are a drop in the ocean. On…

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    84

    PHP 8.2 Becomes the Default PHP Version on All SiteGround Servers

    PHP 8.2 Becomes the Default PHP Version on All SiteGround Servers As of today, PHP 8.2 is the default PHP version on the SiteGround hosting servers. PHP 8.2 has been available on our servers for quite some time, right after its release, and since then anyone was able to use it for their site through our PHP management tool. We are now making it the default PHP since it is already considered fully compatible with all applications on our infrastructure and is the version actively supported by the official PHP developers. Our clients will start enjoying the improved performance and…

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    76

    The Beginner’s Guide to Ecommerce Email Marketing

    The Beginner’s Guide to Ecommerce Email Marketing Table of Contents What Is Ecommerce Email Marketing? What Are the Benefits of Ecommerce Email Marketing? Gives You Control Over Your Audience Has the Highest ROI  Offers Targeted and Personalized Communication  Improves Customer Retention and Loyalty Boosts Repeat Purchases, Win-Back and Bounce Sales Provides Unique Insights How to Create an Ecommerce Email Marketing Strategy? 1. Build (and Grow) Your Email List 2. Segment Your Audience  3. Set up Different Types of Email Marketing Campaigns 4. Tailor Your Email Types and Content For Each Segment 5. Organize Your Emails with a Calendar 6. Automate…

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    120

    The Importance & Impact of Colors in Email Marketing

    The Importance & Impact of Colors in Email Marketing Table of Contents Importance of colors in email marketing emails The Psychology of Colors in Email Marketing 🔴 Red 🟡 Yellow 🔵 Blue 🟢 Green ⚫ Black 🟣 Purple ⚪ White 🟠 Orange 🟤 Brown 🩷 Pink Best Practices for Using Colors in Email Marketing 1. Aligning email colors with your brand identity 2. Prioritize accessibility and readability 3. Avoid using too many colors 4. Make your Call-to-Actions stand out 5. Blend with the mood of the Holidays & other special occasions 6. Create Visual Balance How to Select Color Combinations…

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    93

    How to Write Marketing Emails That People Will Read (Tips & Examples)

    How to Write Marketing Emails That People Will Read (Tips & Examples) Table of Contents What is a marketing email? The Key Components of Writing Marketing Emails The Subject Line The Email Body  The Visual Elements The Call to Action  How to Write Marketing Emails That People Will Actually Read Create Engaging Subject Lines That Get Emails Opened Strategies for Building Engaging Email Content Proofread and test your emails before sending How to measure your marketing email effectiveness? Write Marketing Emails That Engage and Convert Email marketing has been a strong bridge for communication between businesses and customers for decades,…

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    84

    Email Bounce Rate: What Is It & How to Reduce It?

    Email Bounce Rate: What Is It & How to Reduce It? Table of Contents What is Email Bounce Rate? How does the email bounce rate affect your business? Lowered Engagement & Conversion Rates  Wasted Resources  Biased Analytics  Damaged Sender Reputation Potential for Blacklisting  Types of Email Bounces Hard Bounces Soft Bounces How to measure your email bounce rate? How to reduce your email bounce rate? Remove unengaged and inactive emails Do not buy email lists or scrape sites for emails Implement Double Opt-In Avoid Spammy Practices Monitor and Analyze All Campaign Performance Data Conclusion Email Bounce Rates FAQs Email bounce…

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    90

    Upgrading to MySQL 8 on All SiteGround Servers

    Upgrading to MySQL 8 on All SiteGround Servers Table of Contents What is the plan for the MySQL update? What is new in MySQL 8? Better performance and scalability Common table expressions (CTEs) Default character change Invisible indexes Why is now the right time to migrate? A few weeks ago we initiated an upgrade to MySQL 8 across our servers. That came as a result of a long process of monitoring and testing the compatibility of this version with our clients’ websites, until we concluded that MySQL 8 is highly compatible with major applications hosted on our platform and safe…

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    86

    How to Avoid Your Emails Going to Spam? (10 Tips included)

    How to Avoid Your Emails Going to Spam? (10 Tips included) Table of Contents Why Emails End Up In SPAM? How Spam Filters Work? Types of Spam Filters Blacklists Content Filters Header Filters Language Filters Rule-based Filters Bayesian Filter AI Filters How Spam Filters Calculate the Spam Score? Sender Reputation  Domain Reputation  Email Content Quality 10 Tips To Avoid The Spam Folder 1. Build Your Own Email List 2. Use Double Opt-In Signup Forms 3. Authenticate Your Domain 4. Include Unsubscribe Option in your emails 5. Clean Your Email List Regularly 6. Monitor Denylists 7. Be Compliant with Internet Privacy…

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    86

    Introducing Google Workspace – The Ultimate Collaboration and Productivity Toolkit, Now at SiteGround

    Introducing Google Workspace – The Ultimate Collaboration and Productivity Toolkit, Now at SiteGround Table of Contents Why Google Workspace? Professional Gmail with High Storage Supercharged Productivity Seamless Collaboration Superb Support & Management by SiteGround In today’s digital world, the way we work has evolved significantly. Businesses and individuals alike need tools that enable them to collaborate efficiently, communicate effectively, and maximize productivity – regardless of location or device. That’s why we are thrilled to announce that SiteGround is now offering Google Workspace, the leading suite of collaboration and productivity tools trusted by millions of people and businesses worldwide. What sets…

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    91

    What is Email Marketing & How to Get Started in 2024?

    What is Email Marketing & How to Get Started in 2024? Table of Contents What is Email Marketing? Why Email Marketing Matters? Direct & personalized communication with your audience Cost-effectiveness compared to other marketing channels Driving customer engagement and loyalty Types of Marketing Emails Promotional emails: Driving sales and signups Informational emails: Providing valuable content and resources Retention emails: Keeping customers engaged and using your product Transactional emails: Facilitating customer interactions and transactions How to Get Started with Email Marketing? Define the Goal of Your Email Marketing Campaign Choose the Right Email Marketing Provider Build and manage your contact list…

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    106

    20 Years SiteGround: 20 Lessons from Two Decades in Business

    20 Years SiteGround: 20 Lessons from Two Decades in Business In 2024, we celebrate a huge milestone – 20 years in the web hosting business. In our dynamic sector, such milestones are not only markers of time, they are indicators of hard work, adaptability, striving for excellence, and staying true to your values. Our journey was filled with all of that and a lot more! For two decades, SiteGround has been at the forefront of the web hosting industry, helping millions of creative and ambitious individuals start their online presence. Our journey has been nothing short of inspiring, filled with…

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    267

    Ensuring High Email Deliverability or How To Reach Your Subscribers’ Inboxes Successfully

    Ensuring High Email Deliverability or How To Reach Your Subscribers’ Inboxes Successfully Table of Contents Understanding Email Deliverability Why Is Email Deliverability Important?  Factors Influencing Your Email Deliverability Success Email Server infrastructure Unmatched Infrastructure Redundancy Sender Reputation & Sender Score Domain Reputation Sender Policy Framework (SPF) DKIM (Domain Keys Identified Mail) DMARC (Domain-based Message Authentication, Reporting, and Conformance) How Email Authentication Records Impact Your Email Deliverability?  Quality of the Email List Invalid Contacts and Email Bounces Users Unsubscribe  Emails Get Reported as SPAM Email Content  Preventive Email Campaign Checks by SiteGround The Road Map To Email Success  Email marketing remains…

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    How Oasis Real Estate Boosted Email Performance by 30% with SiteGround Email Marketing

    How Oasis Real Estate Boosted Email Performance by 30% with SiteGround Email Marketing Table of Contents The Challenge of Complex Email Marketing Platforms Why Email Marketing?  Key Features That Deliver Results  Easy Lead Generation  Real Results  Meet Guillermo from Oasis Real Estate, a real estate agency based in California. Guillermo’s journey with email marketing began much like any other – searching for the right tool to connect with customers, promote events, and grow his contact list. For Oasis Real Estate, the search for an effective communication strategy led them to SiteGround’s Email Marketing Tool – a decision that not only…

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    89

    How to write email prompts to boost your email success (+ ChatGPT Email Prompts Inside)

    How to write email prompts to boost your email success (+ ChatGPT Email Prompts Inside) Table of Contents What are email prompts? The power of email prompts: AI’s role in your email marketing success ChatGPT email prompts that convert Access Ready-to-Use Email Prompt Templates Mastering ChatGPT Prompts: A Step-by-Step Guide to Crafting Professional Emails That Engage Step 1: Crafting Email Subject Lines with a Personal Touch Step 2: Crafting Email Headers That Engage and Inform Step 3: Prompts for Email Body Copy That Connects and Converts Step 4: Prompts for Email Images Step 5: AI prompts for CTAs That Get…

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    95

    Email Marketing Service Updates: More value and flexibility to boost your email marketing success [January]

    Email Marketing Service Updates: More value and flexibility to boost your email marketing success [January] Table of Contents Integration with Elementor Pro and Contact Form 7 plugins Use any domain to send emails with our tool Free AI-generated image gallery   Save your custom email templates Add bullet points and numbered lists  SiteGround Email Marketing tool keeps getting better and better! This month alone, we launched several exciting new features that make it even easier to collect leads, create emails and send campaigns, and get results! Integration with Elementor Pro and Contact Form 7 plugins Our main mission is to help…

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    86

    January Email Campaign Ideas For Your Marketing

    January Email Campaign Ideas For Your Marketing Table of Contents 1. Send a New Year’s resolution email campaign  Subject line ideas Quick to-do’s End purpose of a New Year’s resolution email campaign: 2. Send a Recap email campaign  Subject line ideas Quick to-do’s End purpose of a Recap email campaign:  3. Send an email campaign with a sneak peek of what’s coming next Subject line ideas: Quick to-do’s End purpose of a sneak peek email campaign:  4. Send a post-holiday “Thank you” email campaign Subject line ideas Quick to-do’s End purpose of a post-holiday “Thank You” email campaign:  Welcome to…

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    248

    Celebrating a Year of Website Success: Your Website Year in Review

    Celebrating a Year of Website Success: Your Website Year in Review Table of Contents Faster and Better-Performing Websites Even Stronger Website Security Empowered Small Businesses & Creators Greener Websites & Planet-friendly Initiatives Thank You for the Recognition! As we wave goodbye to the passing year, we invite you to take a moment and reveal the amazing transformation of millions of websites, hosted with SiteGround. See how websites changed in 2023, explore website speed, security, sustainability, and more. View your customized report per website by clicking the Login button on our Website Year In Review page. Here’s a sneak peek of…

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    80

    How to Build an Email List (All You Need to Know to Start From Scratch)

    How to Build an Email List (All You Need to Know to Start From Scratch) Table of Contents What is an Email List? Why Is It Important to Build an Email List? 1. Bring business opportunities with every subscriber 2. Less expensive and more effective than other forms of advertising 3. Allows you to precisely segment and target your subscribers with relevant content What makes a high-quality email list? Clear opt-in (double opt-in based) Fresh & Up to date  No purchased email lists Easy-to-find unsubscribe option Compliant with regulatory standards Constant Growth Promising Stats What you need to start building…

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    85

    Protecting WordPress Websites from Critical SQL Injection Vulnerability in WP Fastest Cache Plugin

    Protecting WordPress Websites from Critical SQL Injection Vulnerability in WP Fastest Cache Plugin At SiteGround, we always take proactive measures to identify and address potential vulnerabilities promptly. This was the case with the latest critical vulnerability for WordPress sites using the popular WP Fastest Cache plugin. By upgrading the vulnerable WP Fastest Cache plugin to version 1.2.2, we remedied a critical SQL injection vulnerability within an hour since it was reported. Understanding the Vulnerability The WP Fastest Cache plugin is widely used to enhance website performance by generating static HTML files. However, versions prior to 1.2.2 of this plugin were…

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    236

    New Email Marketing Features: AI Email Writer, Scheduling Emails, and more

    New Email Marketing Features: AI Email Writer, Scheduling Emails, and more The shopping season is upon us, and screens worldwide are about to start glittering with attractive deals. But here’s the burning question: How does your business break through the clutter and make those sales?  Well, email marketing is your powerful ally and here at SiteGround you have the perfect tool to capture its potential. Designed for ease, our tool ensures even beginners can create and deliver professional emails that drive results. Even more, right on time for Black Friday, we are launching  fresh-out-of-the oven features – from special, pre-made…

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    82

    [Webinar Q&A] Black Friday Success with Email Marketing

    [Webinar Q&A] Black Friday Success with Email Marketing Table of Contents Integration and Compatibility Is there a plugin for WordPress that people can sign up with and automatically be added to email groups? Can we use the email feature while having a Google Workspace with the same domain? Is this service only compatible with WordPress websites? List Management and Segmentation Can this service handle an email list of 20,000 or more? Can you segment lists with tags? Email Design Can we customize and add our brand logo? What if we have different styles for different groups; can we configure different…

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    88

    Block Sophisticated HTTP Attacks with SiteGround CDN’s ‘Under Attack’ Mode

    Block Sophisticated HTTP Attacks with SiteGround CDN’s ‘Under Attack’ Mode As a leading provider of web hosting services, at SiteGround we continually strive to offer the most advanced and reliable solutions to our customers, with a strong focus on website security. In our latest Website Horror Stories series for #cybersecuritymonth, we even gathered real stories of webmasters who suffered some kind of website attack or hack, which could have easily been avoided with our suite of website security services. Now we’re excited to announce a new feature addition to our security features – ‘Under Attack Mode’, part of SiteGround in-house…

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    189

    Response to HTTP/2 Rapid Reset: SiteGround’s Swift Action Against a Novel Vulnerability

    Response to HTTP/2 Rapid Reset: SiteGround’s Swift Action Against a Novel Vulnerability In the dynamic world of cybersecurity, it’s not unusual to encounter new challenges. Recently, a novel vulnerability, dubbed the “HTTP/2 Rapid Reset” attack, was discovered. Given that HTTP/2 is considered a relatively new protocol, we see more modern and more clever ways to perform attacks every day. But this latest vulnerability has the potential to disrupt web services at an unprecedented scale.  Before we dive into the details, let’s break down what this means for website owners. What is the HTTP/2 Rapid Reset Attack? HTTP/2 is a protocol…

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    85

    Exim’s Mail Vulnerability: A Tale of Swift Action and Unaffected SiteGround Clients

    Exim’s Mail Vulnerability: A Tale of Swift Action and Unaffected SiteGround Clients Picture this: a lively party, a toddler’s bedtime routine, a road trip – this is what three of our security engineers were in the middle of on that particular Saturday, September 30th. Suddenly, their phones beep at the same time in unison, even though far apart, cutting through the noise of the party, the hush of the nursery, the hum of the highway, respectively. It’s a report of a critical security issue with Exim, the mail server used by 56% of all mail servers  on the internet, including…

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